With job postings still scarce, job security dissipating, and wages
seemingly stagnant at best, many people are trying to establish some
security by creating multiple streams of income. It’s a smart strategy,
but if you have trouble leaving your home or primary position to
get to a second job, you’ll find yourself frustrated and stressed out.
Perhaps you’re raising kids and you’re committed to not using
daycare. Maybe you’re a little older and can’t commit to a full-time
job. Or you might be injured or disabled, making it difficult for you to
leave your home each day. Whatever your reason is, if you’re stuck at
home most of the day, you’ve probably thought about the income you
could be making by taking a
work-from-home job or running your own business.
Good news: There are plenty of legitimate ways to earn extra money sitting right where you are right now. Some of them involve
starting your own small business, while others mean working for someone else using your home as an office.
These endeavors aren’t without traps and challenges, though, so
before we take a look at some legitimate ways to make money from your
home, let’s review a few things that you should avoid. Unfortunately, if
you want to earn an honest living from home, you’re also a
common target of scammers, especially in these economically tough times.
But if you keep these simple rules in mind, you won’t become a victim
of one of the many
work from home scams.
Money Scams to Avoid
1. Requests for Money
Sure, you might expect some legitimate costs to be associated with
starting a new business, like business licenses, permits, materials, or
even some advertising or marketing fees.
You should never have to pay someone for the privilege of selling
their product for them, but that’s just what scammers tell their marks.
They trick people into paying for worthless information about how to run
a business or for substandard materials to use in creating a product.
Some scams might involve asking you to pay for a “training” book or
CD that explains how to make money in a certain business. Others charge
for supposedly “exclusive” products that you’re supposed to sell at a
premium. Avoid both of these scenarios. Remember, you should never have
to pay to get a job. And if someone asks you to, you can be sure that
it’s a scam.
2. Get Rich Schemes
Get-rich-quick schemes get only one person rich: the
schemer.
Not you. Don’t be that con artist’s next victim. If you are willing to
put in the time and effort, you will have the opportunity to build a
viable business or become a trusted home worker in a great business.
But if you’re looking for easy money, you’ll likely just get stuck
with a lot of bills and worthless information. When websites run
promotions that promise that you’ll make thousands a week with no
experience and very little time, you can bet your bottom dollar that
they’ll be in your wallet before you can ask the first question.
3. Offers That Are Too Good to Be True
You might be desperate for work, but don’t necessarily jump at an
opportunity that sounds too good to be true. In my article about
common Craigslist scams,
I wrote about fake employers who “hire” new employees, then
“accidentally” send them too much pay. They’ll ask their victims to wire
back the difference, but a few weeks later, when the bank discovers
that the initial check is a fraud, the “employee” is on the hook for
hundreds, sometimes even thousands of dollars. If a job offer sounds too
good to be true, it probably is.
These three points may seem like common sense, but the truth is that
the people who run these scams are very good at what they do. They’ve
been able to deceive many intelligent people because they present their
“opportunities” so well that almost anyone will believe them. When
you’re looking for a new job or extra income, it’s easy to get lulled in
to a comfort zone where they can take advantage of you. Keep your guard
up – always.
10 Legitimate Ways to Make Money from Home
Now that we’ve talked about the things you should avoid, let’s look
at a few real ways you can work from your home and make the extra cash
that you and your family need.
1. Freelance Writing: Sell Your Words
I may as well start with something I know well. When I started out as
a freelance writer 20 years ago, things were very different. I wrote
mostly for magazines, and I had to rely on snail mail to send out drafts
and queries. I’d wait weeks for a response from my editors. Not many
people had the patience for it, and few stuck around long enough to ever
start earning a real income from it.
But the Internet has changed everything. Today, you can decide to
become a freelance writer and, if you’re fortunate, get an assignment
that very same day. Obviously, the better your skills and training are,
the better your projects and
freelance writing rates will be.
Today’s freelance writers can choose from a variety of markets. You
can write for magazines, either online or in print. You can blog by
setting up your own site, or by writing for someone else’s. The market
for new articles on the Internet is vast, and there’s plenty of work to
go around.
Additionally, book publishers are always looking for the next big
book. People need sales letters, white papers, website copy, and
e-books. In other words, there’s an ocean of work to do, and if you’re
an ambitious writer, you can dive in and profit.
If you want to work from home as a freelance writer, consider this checklist before you get started:
- Samples. You’ll need some samples before you can
really begin marketing yourself. Figure out which market you want to
approach first, and then find or create some related samples. For
instance, if you want to try your hand at blogging, study some
successful blogs, and then write a few posts of your own to use as
samples. Do this for any and every market you’d want to write for.
- Tools. You don’t need much to work as a home-based
freelance writer, but there are some tools that you must have. The most
important will be your computer. Get the fastest Internet access that
you can afford. It doesn’t matter what kind of computer you get. Just
make sure you’re comfortable enough to spend a lot of time with it. Most
clients will request that you submit your work as a Microsoft Word
document, so make sure that whatever programs you use are compatible. In
addition, because you’ll be spending so much time at the computer, make
sure that you have a good work area with proper lighting. Some clients
will want to be able to reach you by phone or Skype, so have both set up and accessible. You’ll need an invoicing program, such as Freshbooks, and a good bookkeeping system to keep track of sales, orders, and accounts receivables.
- Job Boards. When you’re first starting out, you’ll
have to go looking for work, and the best place to do that is on one of
the online job boards. Places like Guru, Elance, Freelancer, and oDesk are
today’s writers’ best friends. They allow individuals and businesses to
post projects, and freelancers to bid on them. Take a look around the
sites, sign up for the free access in the beginning, and then begin to
place bids on the projects that interest you. It will take some trial
and error to find your groove, but once you do, the jobs will start to
roll in.
- Persistence and Commitment. You’ll need to have a
good amount of persistence while pursuing freelance writing gigs. This
business is subjective, and while one person may love your writing,
another may not. Do your best to always produce good, solid copy and
hold on to your commitment to do the best you can for your clients. Just
by committing to do those two things, you’ll be miles ahead of your
competition.
2. Classes: Sell Your Knowledge
Another great way to earn money from your home office is to sell your
skills or knowledge by teaching classes. For instance, if you’re an
exercise guru, you might start an exercise class in a large spacious
area in your home. People are willing to pay to learn about many fields
of knowledge, from cooking and gardening to soap or candle making.
Playing a musical instrument,
child birthing, dancing, dog training, yoga, and even
foreign languages are all great topics for expert classes.
The key is to make the class sound unique and irresistible. Don’t
just teach a cooking class; come up with specialty cooking classes. You
might teach a class on how to make artesian breads, or cinnamon rolls
that rival Cinnabon. The possibilities are endless, and if you
consistently offer educational and fun classes, you’ll have people
signing up over and over again.
But being successful at hosting your own classes requires some
serious planning and attention to detail. Here is an outline of the
things you’ll have to consider:
- Your Idea. It’s not enough to say that you’re going
to offer an exercise classes. The people considering your classes will
want to know exactly what they are going to get for their money, and it
will be up to you to explain it concisely and effectively. Understand
that you’re basically giving a sales pitch to potential attendees.
You’ll have to really narrow down your topic.
- Your Schedule. Decide in advance how often you want
to teach your class, and what times will work for you. If you’re
teaching a foreign language, you will want to offer structured classes
that meet at the same time every week. But if you intend to offer
cooking classes, where one lesson won’t run into another, you can be a
little more flexible.
- Remember that you’re making a commitment that will last weeks or
months, and you won’t want to end up canceling classes. Pick a schedule
that you can keep.
- Furthermore, carefully consider your likely attendees, and what
schedule would be attractive to them. For example, if you’re planning on
teaching a tutoring class, you obviously couldn’t schedule it during
school hours. Likewise, a class aimed at mothers of young children will
either have to include babysitting services or be scheduled at night,
when they’re more likely to have help with the kids. Find the delicate
balance of times that fit your prospective students’ schedules as well
as your own.
- Your Price. When establishing a price for your
classes, start by calling around and finding out what other choices your
clients have. If you plan to offer cooking classes, call some
commercial establishments and other in-home teachers. Compare your own
talent and experience to what they’re offering, and set a price
accordingly. You should always come in a little lower than classes
offered by commercial establishments as that will be one of your selling
points: expert information for less money.
- Your Deals. In addition to establishing a per-class
price, also offer packages to entice people to sign up for more than
one class. For example, if you intend to host classes on making soap,
offer the classes individually, as well as in a group. Someone could
take a class learning how to use fresh flowers in homemade soap, or they
could buy a bundle that teaches them how to use those, fresh herbs, and
plastic toys for kid’s soap. However you decide to price your classes,
remember that the buyer will want to feel like they’re getting a lot for
their money. If you can provide that in a fun atmosphere, they’ll
likely be back time and time again – and they’ll bring friends.
- Your Ads. The key to success will be in your
ability to get the word out about your classes. Word of mouth will play
an important role in your marketing efforts because taking classes is
something that friends like to do together. Don’t just rely on friends
and family, though. Post fliers in supermarkets, churches, and school
bulletin boards. You’ll definitely want to have an online presence so
people who are searching your area for such classes will be able to find
you. You can establish one by creating a website, and then using
digital media to spread your message. And don’t forget your neighborhood
as a source of business. Take some time to visit your neighbors, even
if you just visit one block a day, and tell them about your new
business.
3. Bed and Breakfast: Sell Space in Your Home
If you have a spare bedroom and bathroom, and a high tolerance for
other people being in your home, you may be able to make money
from home by hosting people
in
your home. Overnight travelers are always looking for a comfortable bed
and breakfast, especially since frequent travelers are often weary of
hotels and motels.
Your home is certainly more attractive than the mainstream sterile
environments and run of the mill decor. Savvy homeowners have been
taking advantage of their spare space, and they’re making money by
offering travelers a one of a kind experience in a warm, friendly
environment.
The best part is that people who use bed and breakfasts are more
likely to pay more for the experience. The challenge is that there’s a
lot of competition in this field, so if you think earning money this way
is right for you, you’ll have to set up your home in a way that makes
for a memorable experience for guests. Here’s a checklist to get you
started:
- Location. The most successful bed and breakfasts
are those that are convenient to airports, historic parts of town, or
other tourist attractions. That’s because there are two types of guests
who tend to frequent B&B’s: business travelers who are tired of
sterile hotel rooms, and families looking for a unique
experience. That’s not to say that you can’t develop a successful
B&B if your home isn’t located in the perfect spot, but you might
have to work harder to make it a success if it isn’t.
- Comfort. Perhaps the biggest thing that you’ll need
to do in order to create a successful B&B is to make sure that your
guests are as comfortable as they can be. Remember, they’re paying more
for the experience of being comfortable away from home. As a trial,
spend a night in the room in your house that you intend to rent
and view things from a guest’s point of view. Is the temperature
comfortable? Is the bath in the room, or at least a comfortable distance
away while still being private? Is the bed soft and inviting? The
pillows? Is the bedroom interior design,
including colors, soothing? Can you hear household noises, or do you
feel that you’re in a world of your own? All of these are important
questions to ask yourself, but the answers will determine whether or not
your guests recommend your place, or come back for another stay. Think
about all the minor inconveniences and discomforts that you’ve just
gotten used to over the years, and remember that a paying guest might
not tolerate those problems for a night. You may need to spend a little
money to fix these issues.
- Food. The second word in “Bed and Breakfast” is
just as important as the first. Some B&Bs have tried to serve their
guests muffins, juice, and coffee in the mornings, but the most
successful hosts understand that the breakfast they serve will make a
lasting impression on their guests. You can get creative and serve the
type of breakfast traditional for the area that you’re in. For instance,
if your home is located in the South, then eggs, grits, and biscuits
may go over well, while Southwest guests may appreciate a traditional
Tex-Mex meal. Whatever you decide, make it memorable and make sure that
your guests feel welcome and appreciated. Make it memorable, and they’ll
spread the word for you.
- Service. Another key aspect of successful B&Bs
is the level of service that the hosts provide. You’re not just offering
room and board, but an experience. If they need help planning a day
seeing the sites, offer to sit down with them and help them plan their
itinerary. If a businessperson needs copies for a presentation, offer to
go and make them. Remember, your job as host will be to make your
guests’ stays as comfortable and pleasurable as possible. If you
succeed, they’ll remember you the next time they travel through your
town.
- Advertising. You won’t have any quests until you
get the word around about your room. Start locally by putting a sign in
your front yard and spreading the word through friends and family. Next,
build a small website and make sure that you attract the search engine
spiders by using the keywords people would likely search for when
looking for a place to stay in your area. In addition, there are sites
that specialize in promoting specific areas and their attractions, such
as BedandBreakfast.com and Airbnb – your Bed and Breakfast should be listed there.
4. Farmers’ Market: Sell Your Produce and Gourmet Foods
Every Saturday I visit the local farmers’ market, and every time I’m amazed at how wonderful their
fruits and vegetables look compared to the choices in the grocery store.
While I’m a gardener too, I’ve never quite been able to grow such
fantastic looking produce. If you’re blessed with a greener thumb than
mine and you’re growing mass quantities of fruits, vegetables, or herbs,
you just may be able to use those skills to earn some extra income.
Farmers’ markets are rapidly becoming the go-to places for people who
want to eat fresh, wholesome foods. Local and organic both sounds great
to buyers, and you’re not just limited to selling fruits and
vegetables. Just yesterday I bought fresh homemade goat cheese and a
roasted tomato pesto that almost brought me to tears.
You’d do most of your work in a
home garden,
but you’ll have to spend your weekends away from home. If you love the
idea of selling your home-grown produce, but can’t swing being out of
the house on weekends, consider selling to friends, family, and
neighbors instead. Almost everyone prefers the taste of a fresh picked
tomato to a store bought one.
While this is a great way to earn extra money doing what you love,
you’ll need to keep a few things in mind before you get started:
- Selection. Lots of people will be selling produce,
so if you want to be a success, you’ll have to make yours stand out. You
might try selling some rare vegetables or hard-to-find herbs, or you
might decide to include a special recipe with every variety.
- License. As long as you’re only selling fresh
produce, you don’t need a special license. But if you plan to sell
gourmet foods, you’ll have to call your local health department and find
out the regulations in your area.
- Rules. All markets have different rules that every
vendor must follow. You’ll have to file an application with the market
for permission to sell your product. Contact the market manager and ask
how you can get started.
- Display. Just as in any retail operation, the way
you display your wares will greatly impact your sales. Produce should be
placed underneath a cover to protect it from the sun, but be sure to
allow at least seven feet of head room. Display your prices prominently,
and clearly identify the things that make your product special.
Personalize your stand with signs to inform your customers.
- Tools. Don’t forget that you’ll need a scale if you
sell by the pound, a cash box to organize your income, and bags or
boxes so your customers can easily transport your products home.
5. Crafts and Art: Sell Your Creativity
If you have a knack for creating beautiful things, then you were born
at the right time to make some serious income from home. The growing
trend for vintage and homemade products shows no signs of
stopping. Plus, the Internet is chock full of well-known outlets for
such wares.
Etsy,
for example, is one of the fastest growing sites that gives artists a
chance to sell items at a fair price. The site boasts over 40
categories, from gifts to clothes to edibles, with thousands of
listings. And the price is right; you can get your own site connected to
Etsy for just 20 cents per listing.
Selling on Etsy
and similar sites, however, has become an art form itself, and finding
success in these marketplaces takes a lot of work and planning. Your art
is already a full-time job, but you’ll need to devote plenty of time to
being a smart businessperson too. Here are some guidelines to getting
started:
- Research. You need to know what others are selling
before you decide what wares you will offer. Lots of people sell
handmade items, but those who work hard to make their items unique in
some way are the ones who truly stand out. After you’ve decided on a
product, check out the other sellers on Etsy and find what they’re
offering, and then figure out how you can do it differently.
- Commit. People who run successful shops on Etsy say
that they do way more than create. They pass out business cards
everywhere they go, they blog about their site, and spend all of their
free time trying to think of new ways to promote it. In other words, to
truly be a success, you have to treat it like a full-time job.
- Photographs. Because your customers won’t be able
to touch or hold your items, you need to give them as much of a visual
feel for the products as you can. You’ll do it with photographs – but
not just any photos. They have to be pleasing to the eye and make the
item look fantastic. You’ll have to learn the art of photography, and if
you can’t get the hang of it, you’ll have to hire someone to do it for
you. Yes, it’s that important.
- Selection. One of the keys to success on Etsy is
selection, according to industry insiders. In fact, the goal of most
serious shop owners is to have at least 200 items for sale. If you’re
creating all of those items yourself, that’s a pretty big time
commitment. But the more options you give to your customers, the higher
the chances that you’ll make a sale.
- Mentorship. With sites like Etsy, it simply doesn’t
make sense to reinvent the wheel when opening a shop. Instead, look to
others who have been down the path and have learned the hard way what to
do – and what not to do. Blogs like Handmadeology and EverythingEtsy.com offer hints and guidance for artists just looking to get started in this profitable home-based business.
